The first thing people notice about a website is its overall design. You need to wait until the website is complete before you launch it to avoid visitors leaving as soon as they click the link. Read on to find tips which will help you create the most effective website possible.
Have a visible tagline. This tagline should give visitors an idea of what your site is about. The tagline serves to entice people to linger at your website rather than just pass through. Research shows that visitors spend roughly 8 seconds deciding if a website is worth exploring further. So make your tagline count.
On the Internet today, speed is where it’s at. So you must make sure everything on your site loads fast. If a visitor has to sit and wait for several minutes while your pages load, they are almost certainly going to click away from your site and go somewhere else, and they probably will not come back to your site.
Avoid cramming page elements together. Each section of your page should be naturally separated from each other, as this makes the purpose of each section more clear. The easiest way to separate sections is by using DIVs, but there are other ways, including absolute positioning (not recommended), the CSS margin command, and floats.
Do not use a lot of graphics. You want the site to look professional and well-designed instead of cluttered. Graphics are not for decoration or ornamentation. Instead, they are to help you improve the overall appeal and usability of your site. Your site will be easier to use if it’s not overly cluttered, too.
Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.
Let your users have the option of canceling any action if they wish to do so. This includes completing forms, enrolling in email newsletters and searching the site to find certain information. If your visitors feel forced into completing something they no longer want, it may leave a bad taste. They will probably avoid visiting your site in the future.
Programs are available to assist you in creating an attractive website. These programs are user-friendly and will help you create great websites really quick. You won’t have a lot of visitors to your website if it is not attractive.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
Make sure to include a way to get feedback from site visitors. When you have this area, your visitors can let you know if something needs fixed or if they aren’t sure how use some of the site’s functions. If you actively seek your visitors’ feedback and make changes as a result, your visitors will feel like active participants in your site. This will encourage them to keep visiting the site.
It is imperative that all of your webpages have titles. Forgetting to include titles while designing your website can have disastrous consequences. The biggest reason is that it makes your website look unprofessional when there is no title, both on the webpage itself, and also on a search results page. Search engines also place heavy emphasis on titles when determining the content of your website. Remember to utilize keywords, and make your titles descriptive.
Make sure your business logo is well-designed and prominently on every page of your site. Your logo is a key component of your brand, and it should be one of the first things people see when they go to your website. If you can’t come up with a good idea for a logo, there are design firms that will make you one at relatively low cost.
Try to code using only CSS. We’re moving away from table-based sites to only CSS sites because they are reusable, accessible, and they can greatly reduce your file sizes. This allows you greater control of the appearance of your site. There are various CSS resources you can use, therefore, knowing CSS is invaluable to web design.
Since people see a website’s design as soon as they get on the site, it is important to make yours fabulous. You want to make sure that the first impression is a favorable one. It is hoped that these tips have given you some of the tools you will need to be a success with web design and traffic retention.