A website’s design has a huge impact on it’s success. Using appealing and effective web design techniques can help visitors trust, be attracted to, and find your site simple to use. In the worst case, creating a site with horrible design will mean that your visitors just click “back” without even reading anything on the homepage. Heed the advice below to help you design an attractive and functional website.
For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn’t quite as robust for animation and games as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.
Make sure your webpages aren’t too long. You only get one chance to make a first impression, and if your most important content is “below the fold,” it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.
Avoid trying to add every new gadget to your website. It can be tempting to make your site look cutting edge by including every new web design option out there but it can end up turning people off. Simple will generally get the job done even better than a flashy layout.
Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as “Welcome Page.” Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.
If you intend to use advertisements on your site as a way to increase your earnings, make sure to maintain an appropriate ratio. Keeping your advertisements at no more than 25 percent of your content ensure your site is not cluttered with too many of them. Just like people would not watch television if it was nothing but commercials, site visitors are less likely to stay on your site if you have too many advertisements.
Make sure your business logo is well-designed and prominently on every page of your site. Your logo is a key component of your brand, and it should be one of the first things people see when they go to your website. If you can’t come up with a good idea for a logo, there are design firms that will make you one at relatively low cost.
Avoid using animated GIFs on your site. These were popular in the late 1990s, but newer technologies have replaced the uses for animated GIFs that were actually useful. Animated GIFs are low in quality and large in file size. Use static icons for page elements and actual video files for complex animations.
Add a search feature to a website. When visitors come to your website, they want to easily be able to find what they are looking for. A keyword search feature will make it easy for people to find the right page on your site, especially if the website you are designing is very complex.
Test your site early on and often. Running usability and user interaction tests early in the game can really save you frustration in the long run. Continue to make improvements and test the site as you expand it.
Forums are going to be your best friend in the next few weeks, this is because there’s a lot of information to be gained from various forums where you have the ability to gain endless amounts of knowledge from people all over the world. So check out what websites and forums can help you along your way with web design.
If you want to have a successful website, you must have a professional design. A good design is integral to attracting consistent traffic to your site. The opposite is true for poor web design, it may discourage people from entering your traffic. Use the above web design advice to ensure that your site is infallible.